Kodak announced their new "analog" magazine, Kodachrome, named after a film of days past. Not knowing exactly what to expect I preordered a copy.
When it arrived, I was... confused. My expectation, being that this was Kodak, was that Kodachrome would an Aperture quality journal of contemporary artists who used Kodak products.
Yes, I expected advertisements - both subtle and not. What I did not expect was articles about writing with a pencil. A six page editorial about the color yellow. And a serious lack of printed images.
More than anything, that's what struck more about Kodachrome: the high weight paper and irresistible matte finish beg for photographs - but they are largely no where to be found.
Ultimately, I turned on my video camera and recorded and honest review of the Kodakchrome, which can be found below.
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